First it was Slap bracelets, and then it was Silly Bandz and now its Rainbow Looms. This summers trend were Rainbow Looms, which quickly grew popularity over such a short period of time. Today, there have been more then one million kits sold. Michaels, A.C. Moore and many other craft stores stocked the kits nationwide and sold out almost immediately.
This craze has swept the nation because of summer camps and its addictive nature. It is wildly used by elementary school aged children and middle schoolers.
“I love my rainbow loom,” said Shannon Day, 7, of Massapequa. “All of my friends have them and sometimes we make them together.”
Choon Ng, the creator of the Rainbow Loom, used all of his and his wife’s savings to fund this creation.
He formed many things from these rubber bands trying to impress his wife, and make her more interested in investing into the Looms. He won her over with putting a rubber band ring that he made on her finger. With the ability to spend their savings he found that making the product in the U.S. would cost more than it would to create it in China.
With that Ng and his wife looked into five factories. It cost $5,000 dollars to have the rubber bands made and the same to have the Rainbow Loom maker made. Putting the Looms into proper packaging took lots of effort and on top of it he also worked a full time job at Nissan Motors. Products were still not selling, and they soon came to realize that it could be because no one had any idea on how to use the kits and make these bracelets.
Ng and his daughters created video and posted them on the Loom website and all over the internet to get the word around, and it just so happened that their video idea sparked the domino event of sales. Rainbow Loom’s popularity is still going strong to this day. “I knew that not many inventors have their dream come true like this one. But I am living it now. I treasure every moment of it. I would say this is the best time of my life,” says Ng.
Thanks to Ng, young girls have “rainbow loom parties” where they bring their looms to each other’s houses and make bracelets together.
Jess Nealon, 12, of Wantagh, found out about this trend after seeing all of her friends wearing them. “YouTube helped it gain more publicity,” said Nealon.